China Moutai Desain Interior Toko Ritel dening Scene Aesthetics Design Co., Ltd

Karya China Moutai Desain Interior Toko Ritel dening Scene Aesthetics Design Co., Ltd minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

PerungguNjero Griya· 2026

China Moutai Desain Interior Toko Ritel

dening Scene Aesthetics Design Co., Ltd

Klien: Scene Aesthetics Design Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Njero Griya

6,326

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #181493

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan China Moutai Desain Interior Toko Ritel

China Moutai minangka desain interior toko ritel kanthi jembar 317 meter persegi sing digawe kanggo ruang pengalaman merek baijiu. Desain iki nggabungake pajangan produk karo instalasi interaktif. Sorgum lan gandum ditata ing susunan sing ritmis kanggo ngungkapake identitas dhaerah. Rodha werna nuduhake kepriye werna omben-omben iku owah miturut umure, lan tembok rasa nerangake aroma saus liwat grafis lan modul ambu. Layar bolong-bolong ngelingake marang pori-pori cilik ing kendhi lemah lan dadi pemisah ruangan. Kayu enteng, detail logam, werna abu-abu tiram lan putih gadhing dadi palet wernane.

Pangakuan

Babagan A' Design Award Perunggu

China Moutai Desain Interior Toko Ritel menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. China Moutai Desain Interior Toko Ritel dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. China Moutai Desain Interior Toko Ritel nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Ukuran & Kemasan: 317 square meters
Tag: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Teknologi Produksi: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Tantangan Desain: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Riset: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspirasi: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Durasi Proyek: The first flagship store is expected to open in Singapore in June 2026.
Alur Operasi: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Anggota Tim: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang