The Sands Wine Labels Laba Anggur dening Giovanni Murgia

Karya The Sands Wine Labels Laba Anggur dening Giovanni Murgia minangka pemenang sing diajeni banget saka A' Design Award Wesi 2018 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2018

The Sands Wine Labels Laba Anggur

dening Giovanni Murgia

Klien: Cantina Li Duni

Pemenang A' Design Award Wesi ing Kategori Bungkusan

19,745

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #67776

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan The Sands Wine Labels Laba Anggur

Kanggo nyadari desain label kasebut, riset kasebut wis ditindakake teknik percetakan, bahan lan pilihan grafis, bisa makili nilai-nilai nilai perusahaan, sejarah lan wilayah ing endi anggur iki lair. Konsep label kasebut diwiwiti saka karakteristik anggur: wedhi. Nyatane, wit anggur tuwuh ing pasir segara mung jarak saka pesisir. Konsep iki digawe nganggo teknik embossing kanggo njupuk desain ing pasir kebon Zen. Telung label kasebut bebarengan nggawe desain sing makili misi anggur.

Pangakuan

Babagan A' Design Award Wesi

The Sands Wine Labels Laba Anggur menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. The Sands Wine Labels Laba Anggur dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. The Sands Wine Labels Laba Anggur diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Ukuran & Kemasan: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tag: wine, label, packaging, wine label design
Teknologi Produksi: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Tantangan Desain: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Riset: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspirasi: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Durasi Proyek: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Alur Operasi: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Paten: No copyrights on this project
Anggota Tim: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Kredit Gambar: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver