Appetisi Kemasan Keju dening Fanny De Bray

Karya Appetisi Kemasan Keju dening Fanny De Bray minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Appetisi Kemasan Keju

dening Fanny De Bray

Klien: APPETISI by Granarolo

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

13,268

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #71461

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Appetisi Kemasan Keju

Appetisi minangka desain kemasan kanggo sawetara jinis keju sing wis diiris siap saji. Rangkaian iki kalebu keju dhadu, keju parut, lan potongan mozzarella. Saben kemasan digawe saka plastik lan duwe jendhela transparan, saengga keju ing njero bisa katon langsung. Ilustrasi sing dicithak menehi karakter marang saben produk lan nuduhake kanthi cetha kepiye saben keju digunakake. Jeneng Appetisi nggabungake telung gagasan: nepsu mangan, camilan cilik, lan panggunaan sing praktis. Desain iki nampilake keju minangka sarana istirahat sing cepet lan gampang, lan kemasan iki didol ing supermarket-supermarket Eropa.

Pangakuan

Babagan A' Design Award Perunggu

Appetisi Kemasan Keju menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Appetisi Kemasan Keju dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Appetisi Kemasan Keju nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Ukuran & Kemasan: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tag: Cheese, personification of cheese, fun, shift, desecration of cheese
Teknologi Produksi: Plastic packaging with a transparent window to see the cheese.
Tantangan Desain: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Riset: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspirasi: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Durasi Proyek: The project started in July 2017 and ended in February 2018.
Alur Operasi: This product is sold in supermarkets in Europe.
Fromage product in France.
Paten: Copyrights belong to Fanny de Bray
Anggota Tim: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Kredit Gambar: Illustration : Fanny de Bray