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Cedea - Dolomites' Luxury Mineral Water Banyu Mineral Botol Kaca dening Nick Pitscheider and Sharon Hassan

Karya Cedea - Dolomites' Luxury Mineral Water Banyu Mineral Botol Kaca dening Nick Pitscheider and Sharon Hassan minangka pemenang sing diajeni banget saka A' Design Award Perak 2019 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PerakBungkusan· 2019

Cedea - Dolomites' Luxury Mineral Water Banyu Mineral Botol Kaca

dening Nick Pitscheider and Sharon Hassan

Klien: Nick Pitscheider

Pemenang A' Design Award Perak ing Kategori Bungkusan

49,818

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #78016

Warna

Desaine

Babagan Cedea - Dolomites' Luxury Mineral Water Banyu Mineral Botol Kaca

Desain banyu Cedea diilhami dening Ladin Dolomites lan legenda babagan fenomena cahya alami Enrosadira. Disebabake dening mineral sing unik, Dolomites padhang ing werna abang, kobong nalika srengenge munggah lan srengenge, menehi sesawangan atmosfer gaib. Kanthi "memper Taman Mawar legendaris", kemasan Cedea ngarahake kanggo njupuk wektu iki. Asil punika botol kaca nggawe glare banyu lan suar kanggo efek ngageti. Werna-werna botol kasebut meh padha karo cemlorot khusus saka Dolomites sing disiram ing mineral mawar abang lan biru langit.

Pangakuan

Babagan A' Design Award Perak

Cedea - Dolomites' Luxury Mineral Water Banyu Mineral Botol Kaca menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Cedea - Dolomites' Luxury Mineral Water Banyu Mineral Botol Kaca dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Cedea - Dolomites' Luxury Mineral Water Banyu Mineral Botol Kaca iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Ukuran & Kemasan
Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Tag
cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Teknologi Produksi
Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Tantangan Desain
The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Riset
Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Inspirasi
Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Durasi Proyek
The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Alur Operasi
Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Paten
The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Anggota Tim
Nick Pitscheider
Sharon Hassan
Kredit Gambar
All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).

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