Cervinago Rosso Desain Kemasan dening Luigi Mazzei

Karya Cervinago Rosso Desain Kemasan dening Luigi Mazzei minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2019 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2019

Cervinago Rosso Desain Kemasan

dening Luigi Mazzei

Klien: Azienda Agricola Cerchiara

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

14,003

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #81713

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Cervinago Rosso Desain Kemasan

Ing wiwitan taun 1940-an, arus sinematografi sing diarani "noir" ditindakake. Protagonis utama dadi wanita peteng, seductive lan elegan, nganggo sandhangan peteng. Identitas sing diwakili karo desain label kasebut diilhami dening film Billy Wilder "Double Indemnity". Latar mburi Label lan huruf tipografi Cervinago ngelingi isi botol sing didhelikake lan lipstik wanita peteng. Wilayah produksi geografis ana ing jinis huruf liyane. Infografis ing label mburi nyorot fitur utama botol.

Pangakuan

Babagan A' Design Award Perunggu

Cervinago Rosso Desain Kemasan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Cervinago Rosso Desain Kemasan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Cervinago Rosso Desain Kemasan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Ukuran & Kemasan: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Tag: wine, label, packaging, Packaging design, brand identity, Cervinago
Teknologi Produksi: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Tantangan Desain: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Riset: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Inspirasi: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Durasi Proyek: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Alur Operasi: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Anggota Tim: Designer: Luigi Mazzei
Kredit Gambar: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019