Moutai Group's - Taiyuan ZHI Yuanyi Kemasan Botol Inuman Keras dening Li Zuo

Karya Moutai Group's - Taiyuan ZHI Yuanyi Kemasan Botol Inuman Keras dening Li Zuo minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Kemasan Botol Inuman Keras

dening Li Zuo

Klien: Wendao WD Creativity

Pemenang A' Design Award Perak ing Kategori Bungkusan

23,729

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #86638

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Moutai Group's - Taiyuan ZHI Yuanyi Kemasan Botol Inuman Keras

Taiyuan ZHI Yuanyi yaiku desain kemasan botol inuman keras sing digawe kanggo Moutai Group. Desain iki nyimpang saka gaya Moutai sing wis mapan lan mung nyisakake wangun botol sing wis akrab, kang digedhekake lan digawe luwih dhuwur. Banyu dadi tema utamane, amarga inuman keras diarani minangka banyu sing ngemot rasa. Permukaane nuduhake pola banyu segara lan tebing kang dijupuk saka jubah resmi jaman kuna, bebarengan karo motif rejeki tradhisional. Ombak, watu sing ngadeg lan mega nglambangake kabungahan lan umur dawa. Reregane dipanggang ing botol kaca kasebut.

Pangakuan

Babagan A' Design Award Perak

Moutai Group's - Taiyuan ZHI Yuanyi Kemasan Botol Inuman Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Moutai Group's - Taiyuan ZHI Yuanyi Kemasan Botol Inuman Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Moutai Group's - Taiyuan ZHI Yuanyi Kemasan Botol Inuman Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tag: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Teknologi Produksi: Baked Flowers in Glass Bottles
Tantangan Desain: Breakthrough the consistent style design of Maotai
Riset: Breakthrough the consistent style design of Maotai
Inspirasi: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Durasi Proyek: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Anggota Tim: Creative Design：lizuo