Diaoyutai Desain Kemasan Minuman Keras dening Jiabo Lu and Kun Luo

Karya Diaoyutai Desain Kemasan Minuman Keras dening Jiabo Lu and Kun Luo minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Diaoyutai Desain Kemasan Minuman Keras

dening Jiabo Lu and Kun Luo

Klien: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

26,516

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #87662

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Diaoyutai Desain Kemasan Minuman Keras

Diaoyutai iku desain kemasan sing digawe kanggo minuman keras Cina kelas dhuwur. Motif naga, sing minangka lambang gambar kaisar paling dhuwur ing Cina kuna, digunakake minangka unsur hiasan utama. Tutup botol nduweni rincian sing sugih, lan wujud persegi kasebut ngelingake marang segel giok sing dadi lambang kekuwatan kaisar. Botol kasebut dhewe tetep prasaja banget. Kontras antarane hiasan sing sugih lan permukaan sing polos nyiptakake gambar visual sing khidmat kanthi ciri khas Cina sing cetha. Kothak njaba digawe saka kertas sing bisa didaur ulang, lan botol kasebut digawe saka keramik tradisional Cina.

Pangakuan

Babagan A' Design Award Perak

Diaoyutai Desain Kemasan Minuman Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Diaoyutai Desain Kemasan Minuman Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Diaoyutai Desain Kemasan Minuman Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Ukuran & Kemasan: Width 145mm x Depth 115mm x Height 285mm
Tag: liquor, package, wine, Spirits, beverage, Graphics
Teknologi Produksi: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Tantangan Desain: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Riset: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspirasi: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Durasi Proyek: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Alur Operasi: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Anggota Tim: Designer：JIABO LU
Creative Director：KUN LUO
Kredit Gambar: Designer Jiabo Lu,Diaoyutai,2017