Akimbo Coffee Beer Fungsi Utamane Kemasan Minuman dening Wen Liu and Kaichen Xie

Karya Akimbo Coffee Beer Fungsi Utamane Kemasan Minuman dening Wen Liu and Kaichen Xie minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Akimbo Coffee Beer Fungsi Utamane Kemasan Minuman

dening Wen Liu and Kaichen Xie

Klien: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

16,413

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #88579

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Akimbo Coffee Beer Fungsi Utamane Kemasan Minuman

Akimbo Coffee Beer minangka desain kemasan kanggo loro bir kopi kerajinan sing digawe liwat kerjasama antarane merek kopi lan brewery. Bir kasebut didol nganggo kaleng aluminium, lan kothak njaba ukurane dawa 115 milimeter, ambane 66 milimeter, lan dhuwure 66 milimeter. Ilustrasi sing digambar tangan lan font retro tulisan tangan menehi karakter santai lan seger marang kaleng-kaleng kasebut. Ilustrasi kasebut nampilake maskot saka loro merek sing lagi surfing ing pinggir segara. Desain iki ditujokake kanggo konsumen enom lan kanthi jelas nyatakake yen omben-omben kasebut ngandhut alkohol.

Pangakuan

Babagan A' Design Award Perunggu

Akimbo Coffee Beer Fungsi Utamane Kemasan Minuman menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Akimbo Coffee Beer Fungsi Utamane Kemasan Minuman dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Akimbo Coffee Beer Fungsi Utamane Kemasan Minuman nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Ukuran & Kemasan: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Tag: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Teknologi Produksi: The material of the packaging is an aluminum can.
Tantangan Desain: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Riset: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspirasi: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Durasi Proyek: The project started in September 2018 and finished in October 2018 Shenzhen.
Alur Operasi: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Anggota Tim: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Kredit Gambar: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018