Happy Ginger Ale Fungsi Utama: Kemasan Ombѐn-ombѐn dening Wen Liu and Jiayi Sun

Karya Happy Ginger Ale Fungsi Utama: Kemasan Ombѐn-ombѐn dening Wen Liu and Jiayi Sun minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Happy Ginger Ale Fungsi Utama: Kemasan Ombѐn-ombѐn

dening Wen Liu and Jiayi Sun

Klien: Shenzhen Oracle Creative Design Co., Ltd

Pemenang A' Design Award Perak ing Kategori Bungkusan

29,817

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #88703

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Happy Ginger Ale Fungsi Utama: Kemasan Ombѐn-ombѐn

Happy Ginger Ale iku desain kemasan kanggo ombѐn-ombѐn jahé sing didol ing kalѐng aluminium. Saben kalѐng ukurané 115 milimèter dawané, 66 milimèter ambané, lan 66 milimèter dhuwuré. Visual utamané yaiku ilustrasi gambaran tangan saka papat karakter sing dijenengi Ginger Man, Ginger Lady, Ginger Grandma, lan Ginger Kid. Papat tokoh iki nggambarakè wong lanang, wong wadon, wong tuwa, lan bocah. Saben karakter nyekel kalѐng lan nuduhaké ekspresi sing marem. Gaya sing prasaja lan sregep iki nduwé tujuan mbangun sambungan emosional lan ngajak konsumen supaya ngrasakaké rasa jahé.

Pangakuan

Babagan A' Design Award Perak

Happy Ginger Ale Fungsi Utama: Kemasan Ombѐn-ombѐn menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Happy Ginger Ale Fungsi Utama: Kemasan Ombѐn-ombѐn dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Happy Ginger Ale Fungsi Utama: Kemasan Ombѐn-ombѐn iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Ukuran & Kemasan: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Tag: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Teknologi Produksi: The design material is made of aluminum can.
Tantangan Desain: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Riset: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspirasi: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Durasi Proyek: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Alur Operasi: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Anggota Tim: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Kredit Gambar: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018