Mi Bluetooth Headset Mini Fungsi Utama: Kemasan Headset dening Xiaomi

Karya Mi Bluetooth Headset Mini Fungsi Utama: Kemasan Headset dening Xiaomi minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Mi Bluetooth Headset Mini Fungsi Utama: Kemasan Headset

dening Xiaomi

Klien: Xiaomi

Pemenang A' Design Award Perak ing Kategori Bungkusan

25,887

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #89158

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Mi Bluetooth Headset Mini Fungsi Utama: Kemasan Headset

Mi Bluetooth Headset Mini yaiku kemasan sing digawe kanggo headset olahraga sing ringkes. Cangkang headset iku prasaja lan mung ana siji tombol bunder. Kemasan iki nggunakake gambar-gambar musisi kondhang, saengga cangkang lonjong katon kaya sirah lan tombol katon kaya cangkem sing mangap. Asile nuduhake penyanyi utawa dhirigen, lan menehi karakter marang produk sing prasaja. Baki PET nyekel headset lan pengontrol ing ngarep, dene kabel-kabele tetep didhelikake. Tutup kertas njaga struktur supaya tetep kukuh. Desain iki tujuane kanggo narik kawigaten pangguna antarane umur 18 nganti 29 taun.

Pangakuan

Babagan A' Design Award Perak

Mi Bluetooth Headset Mini Fungsi Utama: Kemasan Headset menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Mi Bluetooth Headset Mini Fungsi Utama: Kemasan Headset dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Mi Bluetooth Headset Mini Fungsi Utama: Kemasan Headset iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Ukuran & Kemasan: dimension: height 79mm, Length 110mm, width 28mm
Tag: Handset, electronic, packaging, colorful, musician
Teknologi Produksi: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Tantangan Desain: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Riset: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspirasi: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Durasi Proyek: The project started in April 2018 and finished in April 2019 in Beijing, China
Alur Operasi: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Paten: Copyrights belong to Xiaomi, 2019
Anggota Tim: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Kredit Gambar: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge