Beautiful Life Kemasan Kapur Barus dening Pica Packaging Design Lab

Karya Beautiful Life Kemasan Kapur Barus dening Pica Packaging Design Lab minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Beautiful Life Kemasan Kapur Barus

dening Pica Packaging Design Lab

Klien: Beijing Lvsan Chemistry Co.Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

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Babagan Beautiful Life Kemasan Kapur Barus

Beautiful Life iku desain kemasan kanggo kapur barus sing didol ing China. Kemasan kapur barus diatur kanthi ketat, mula kabeh produk ing pasaran katon padha. Beautiful Life nggunakake logo kaligrafi, kembang persik lan gambar tokoh sing dijupuk saka lukisan kuno China. Jendhela bukaan awujud kelelawar, simbol tradisional kanggo berkah. Kaleng timah dicithak nganggo wolung werna, lan kothak kertase diukir sarta disepuh emas. Kaleng timah kasebut ngedhep bau lan bisa disimpen sarta digunakake maneh. Tutup njero sing didhelikake njalari wadhah kasebut angel dibukak dening bocah-bocah.

Pangakuan

Babagan A' Design Award Perunggu

Beautiful Life Kemasan Kapur Barus menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Beautiful Life Kemasan Kapur Barus dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Beautiful Life Kemasan Kapur Barus nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Ukuran & Kemasan: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Tag: Packaging, China, Culture, Daily chemicals, Household, Mothball
Teknologi Produksi: 8-color tinplate printing
Carving on paper
Gilding over paper
Tantangan Desain: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Riset: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspirasi: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Durasi Proyek: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Alur Operasi: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Anggota Tim: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Kredit Gambar: Shuwei Qi and Rijiang Wang, 2019.