Yingjiagong Baijiu Fungsi Utama: Kemasan Ombèn-ombèn dening Wen Liu and Xianwen Wu

Karya Yingjiagong Baijiu Fungsi Utama: Kemasan Ombèn-ombèn dening Wen Liu and Xianwen Wu minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Yingjiagong Baijiu Fungsi Utama: Kemasan Ombèn-ombèn

dening Wen Liu and Xianwen Wu

Klien: Anhui Yingjiagong Jiu Co., Ltd

Pemenang A' Design Award Perak ing Kategori Bungkusan

32,677

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #89960

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Yingjiagong Baijiu Fungsi Utama: Kemasan Ombèn-ombèn

Yingjiagong Baijiu iku desain kemasan kanggo omben-omben suling khas Cina. Wangun Gunung Dabie digunakaké minangka unsur desain utama. Lukisan tinta tradisional Cina lan gambar garis digabungaké kanggo mbentuk citra gunung kasebut. Ruang putih sing amba diterapaké, lan ijo dadi warna utama. Kothak jaba digawé saka plastik kanggo ngurangi biaya lan supaya bisa didaur ulang. Botol lan tutupé digawé saka keramik kanthi lapisan sprot. Kothaké duwé ukuran dawa 136 mm, ambané 116 mm, lan dhuwuré 290 mm. Desain iki nampilaké swasana fermentasi alami saka pabrik suling kasebut.

Pangakuan

Babagan A' Design Award Perak

Yingjiagong Baijiu Fungsi Utama: Kemasan Ombèn-ombèn menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Yingjiagong Baijiu Fungsi Utama: Kemasan Ombèn-ombèn dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Yingjiagong Baijiu Fungsi Utama: Kemasan Ombèn-ombèn iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Ukuran & Kemasan: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Tag: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Teknologi Produksi: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Tantangan Desain: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Riset: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inspirasi: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Durasi Proyek: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Alur Operasi: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Anggota Tim: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Kredit Gambar: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019