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Creative Trade Mark Kemasan Madu dening Zanas Karenauskas

Karya Creative Trade Mark Kemasan Madu dening Zanas Karenauskas minangka pemenang sing diajeni banget saka A' Design Award Emas 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


EmasBungkusan· 2020

Creative Trade Mark Kemasan Madu

dening Zanas Karenauskas

Klien: Lithuanian local bee farm Honey Moon

Pemenang A' Design Award Emas ing Kategori Bungkusan

35,191

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #91735

Warna

Desaine

Babagan Creative Trade Mark Kemasan Madu

The Botanic yaiku desain kemasan kanggo madu mentah sing diwadhahi ing toples kaca 380 ml. Labelé digawé saka kertas ijo tuwa tanpa lapisan lan dibentuk kanthi debossing pirang-pirang tingkat sarta potongan die-cut wangun heksagon, wujud sing ngelingaké marang sarang tawon. Elemen sablon matte lan foil gloss bening nambahi kontras ing latar mburi sing peteng. Hangtag lempitan rong sisih ngemot katrangan produk. Saben toples ditutup nganggo tutup kayu sing digawé kanthi tangan saka kayu linden, wit sing nektaré diklumpukaké déning tawon. Desain iki nggambaraké kamurnian madu mentah kasebut.

Pangakuan

Babagan A' Design Award Emas

Creative Trade Mark Kemasan Madu menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Creative Trade Mark Kemasan Madu dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Creative Trade Mark Kemasan Madu nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Ukuran & Kemasan
380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Tag
luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Teknologi Produksi
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Tantangan Desain
Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Riset
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Inspirasi
The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Durasi Proyek
Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Alur Operasi
The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Anggota Tim
Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Kredit Gambar
Photo: Produck, MIndaugas Norkaitis

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Nominasi