India Packaging Pambungkus Produk dening Xiaomi

Karya India Packaging Pambungkus Produk dening Xiaomi minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

India Packaging Pambungkus Produk

dening Xiaomi

Klien: Xiaomi

Pemenang A' Design Award Perak ing Kategori Bungkusan

31,594

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #92159

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan India Packaging Pambungkus Produk

India Packaging yaiku sistem pambungkus sing digawe kanggo lini produk elektronik konsumen sing didol ing pasar India. Desain iki nganggo kombinasi warna oranye lan ireng sing kontras kanggo nambah dampak visual lan kanggo nggambarake warna utama merek. Ana area khusus ing saben kothak sing ngemot identitas merek, saengga gaya sing padha tetep dijaga ing kabeh produk saka kategori lan ukuran sing beda-beda. Struktur sing cetha ing bagean ngarep nampilake informasi produk utama, slogan, lan poin-poin dodolan utama. Saben kothak digawe saka kertas, dipotong die-cut lan dilempit dadi wangun.

Pangakuan

Babagan A' Design Award Perak

India Packaging Pambungkus Produk menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. India Packaging Pambungkus Produk dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. India Packaging Pambungkus Produk iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Ukuran & Kemasan: dimension height 30-120, Length 50-95, width 32-50mm
Tag: electronic, orange, colorful, technology
Teknologi Produksi: material: Paper Structure: paper die cut and fold to box.
Tantangan Desain: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Riset: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspirasi: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Durasi Proyek: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Alur Operasi: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Paten: Copyrights belong to Xiaomi, 2019
Anggota Tim: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Kredit Gambar: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge