Karya Mitu Kemasan Sikat Untu dening Xiaomi minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Mitu Kemasan Sikat Untu

dening Xiaomi

Klien: Xiaomi

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Babagan Mitu Kemasan Sikat Untu

Mitu iku kemasan kanggo sikat untu listrik sonik sing dirancang kanggo bocah-bocah. Kothaké digawé saka kertas lan ora ngandhut plastik babar pisan. Unsur-unsur kartun lan gambar bocah-bocah nutupi sakabèhé permukaan, saéngga mbukak kemasané kaya maca buku gambar. Laci sing bisa ditarik metu nuduhaké urutan gambar sing lumaku saka untu bolong menyang plak untu lan pungkasané dadi untu sing gumebyar nalika kothaké dibukak mlorod. Sawisé dibukak, kothaké bisa disimpen minangka buku gambar utawa dolanan. Kemasan iki nglindhungi sikat untu lan mbantu bocah-bocah nuwuhaké minat marang gosok untu.

Pangakuan

Babagan A' Design Award Perak

Mitu Kemasan Sikat Untu menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Mitu Kemasan Sikat Untu dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Mitu Kemasan Sikat Untu iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
Ukuran & Kemasan: This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
Tag: Kids, Toothbrush, Technology, Blue, Electronic
Teknologi Produksi: The packaging is a plastic-free box and is made of paper.
Tantangan Desain: As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Riset: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
Inspirasi: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Durasi Proyek: December 2019 Beijing and finished in February in Beijing, China.
Alur Operasi: The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Paten: Copyrights belong to Xiaomi, 2020
Anggota Tim: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song
Kredit Gambar: Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han