Buchanan's Red Seal Kemasan Botol Whisky dening Pierre Delebois - forceMAJEURE Design

Karya Buchanan's Red Seal Kemasan Botol Whisky dening Pierre Delebois - forceMAJEURE Design minangka pemenang sing diajeni banget saka A' Design Award Emas 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2020

Buchanan's Red Seal Kemasan Botol Whisky

dening Pierre Delebois - forceMAJEURE Design

Klien: Diageo

Pemenang A' Design Award Emas ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #99305

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Buchanan's Red Seal Kemasan Botol Whisky

Buchanan's Red Seal iku desain kemasan kanggo whisky campuran (blended whisky). Desain iki nyakup struktur botol anyar, label, lan kothak kado. Botol iki nduweni lengkungan alus sing dadi pigura kanggo segel abang sing dipapanake ing tengah sisih ngarep. Lambang Buchanan's diukir timbul (embossed) ing sisih mburi kaca, saengga lambang kasebut katon saka ngarep. Tandha tangan timbul dipapanake ing sandhinge segel. Kaca warna amber malih dadi semburat ijo ing bageyan dhasar, ciri sing padha ing sakabehe produk seri iki. Kothak kado bisa dibukak kaya buku kanggo nuduhake botole.

Pangakuan

Babagan A' Design Award Emas

Buchanan's Red Seal Kemasan Botol Whisky menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Buchanan's Red Seal Kemasan Botol Whisky dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Buchanan's Red Seal Kemasan Botol Whisky nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Ukuran & Kemasan: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Tag: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Teknologi Produksi: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Tantangan Desain: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Inspirasi: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Anggota Tim: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Kredit Gambar: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio