Caster Tasenqadt tanmeggagt sɣur Mariana Couto and Tiago Correia

Caster Tasenqadt tanmeggagt sɣur Mariana Couto and Tiago Correia d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Yibenkan Umḍinen d Ilikturuniyen.

UzzalIlikturunik n Usadag· 2020

Caster Tasenqadt tanmeggagt

sɣur Mariana Couto and Tiago Correia

Amsaɣ: Telefonica

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Ilikturunik n Usadag

21,287

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #102595

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Caster Tasenqadt tanmeggagt

Tasenqadt tanmeggagt Caster tettwasefrek i useqdec akked umeẓlu Movistar n Telefonica d umeẓlu n tiliẓri. Iferdisen imeqqranen n usenqed d tamnaḍt n tunigin yellan deg tlemmast akked tneqqict i tmellit n temlilt s taɣect ara yeǧǧen aseqdac ad yemyiddir akked unaddal amidir Aura. Deg uẓar n tsenqadt, yella lkaṭus alemmas i d-yettakken nnura-nniḍen d tikci tameǧǧut, ayen i yeǧǧan tiḍafen tiɣelsanin aṭas. S lebɣi n sensur n tafat yeddan, tiqenṭiḍin i yettwaseqdacen s waṭas deg tsenqadt ttafanen tafat mi ara tettuseqdec deg texxamt i deg yella drus n tafat.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Caster Tasenqadt tanmeggagt d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Caster Tasenqadt tanmeggagt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Tigejdiwin & Akemmus: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Tibzimin: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Tasnakta n Ufares: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Asewḥel n Usnulfu: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Anadi: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Aseḥbiber: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Tanzagt n Usenfar: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Tanila n Umahil: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Ibrivan: Copyrights belong to Tech4home Ltd 2019
Igmamen n Terbaɛt: Mariana Couto
Tiago Correia
Imsuren n Tugniwin: All images created by João Santos (Chief Design Officer at Tech4home)