Lays Heartwork Lḥerfa taɣnumant: Takfawin n usentwil sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
LfeṭṭaAselɣu· 2021
Lays Heartwork Lḥerfa taɣnumant: Takfawin n usentwil
sɣur PepsiCo Design and Innovation
Amsaɣ: PepsiCo Design & Innovation
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #118793Afeṣṣel
Ɣef Lays Heartwork Lḥerfa taɣnumant: Takfawin n usentwil
Lays Heartwork d takfawin n usentwil i yettwaxedmen i tmarka n Lays deg tegrawla n Covid-19. Takfawin-a tettara tazwart i yemdanen i yxeddmen deffir n uḍaccess deg wehric n usewfeɣ n Lays, gar-asen ifellaḥen, ixeddamen n usbeddi, iselḥayen n ikamyunen, znuzuyen d ixeddamen n usiweḍ. Initen yecbeḥn yerna d isḥarayen ttwaqeṛnen d yiznanen imezwura n usnemmer deg ubadu n usebbeɣ n usifeg. Yal asifeg yettuɣal d asnemmer i yixeddamen n taddart i ur yettwasnemmaren ara aṭas s wudem. Iswi d asbeggen belli axeddim-a n yal ass mačči d axeddim iweɛren kan, d axeddim n wul.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Lays Heartwork Lḥerfa taɣnumant: Takfawin n usentwil d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Lays Heartwork Lḥerfa taɣnumant: Takfawin n usentwil ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Aseḥbiber
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Igmamen n Terbaɛt
- PepsiCo Design & Innovation
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
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