Out Here It's Dew Aẓayeg n Uselɣeɣ sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
LbrunzAselɣu· 2021
Out Here It's Dew Aẓayeg n Uselɣeɣ
sɣur PepsiCo Design and Innovation
Amsaɣ: PepsiCo Design & Innovation
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #119164Afeṣṣel
Ɣef Out Here It's Dew Aẓayeg n Uselɣeɣ
Aḍris n Tektabt: Out Here It's Dew d aẓayeg n uselɣeɣ i d-yettwaxedmen i yiwet n tmarkat n tissit yesɛan tagaz, iqesden imesdayen n berra deg Midwest n Iwunak Yedduklen n Amerika. Aẓayeg-agi yesnirri imdanen ad zhun s tissit-agi ticki țṣeggiḍen, ttṣeggiḍen isebbaḍen, ttrekiben deg teflukin neɣ ttadren ɣef iḍarren. Aẓayeg-agi yebda s wesudes anda ttunefk usmerreḥ n ɛecrin idularen ɣef turagin n uṣeggad d usebbeḍ n 2020. Yiwet n tsuqilt n tuɣunin tebna tiɣbula tiwesɛanin i unadi deg tḥanuyin, deg iẓeḍwan imettanen akked uselɣeɣ n berra n texxamt. Yettwafren yiwen n wemkan i wakken ad d-yeqqim asemmi n tefsut tamezwarut, unebdu d lexrif deg yiwet n turrit n tuɣunin.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Out Here It's Dew Aẓayeg n Uselɣeɣ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Out Here It's Dew Aẓayeg n Uselɣeɣ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Out Here It's Dew Aẓayeg n Uselɣeɣ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Aseḥbiber
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Igmamen n Terbaɛt
- PepsiCo Design & Innovation
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
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