Love Art Taɣimt sɣur Daniel da Hora d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

LbrunzAselɣu· 2024

Love Art Taɣimt

sɣur Daniel da Hora

Amsaɣ: Dahlstedt Holding SL

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu

82,144

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #119665

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Love Art Taɣimt

Deg tɣimt-is tamezwarut, Winghook yebda yiwen usenfar azedgan d uẓawan i tuccḍa n yiwet n tmeεna tameqqrant. S useqdec n tuddsa tuneɣreft gar usneɣref anumrik d ussufeɣ aẓawan, Winghook yessekcem tidliwin timeshurin n Umezruy n Teẓuri ɣer tqesṭ-is. S usneɣref aqeεεan, taɣimt-a tessuttur iḍarriyen ad walin timcumin, s tseddi d wafettel ɣer telqayt. S usmes n tmeslayin tiεrufin d tikci timaynutin, Winghook ur d-yettakk kan adeg i usmuref, maca daɣen yesbeggem tazmert-is deg uḥraz n tṣeḥḥit n yesɣanen iẓuranen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Love Art Taɣimt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Love Art Taɣimt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Love Art Taɣimt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Tigejdiwin & Akemmus: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tibzimin: Art, Creative, Museum, Paintings
Tasnakta n Ufares: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Asewḥel n Usnulfu: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Anadi: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Aseḥbiber: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Tanzagt n Usenfar: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Igmamen n Terbaɛt: Creative Director / Designer: Daniel da Hora
Imsuren n Tugniwin: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.