Full Moon Aẓawan agejdan: Aɣellel deg iẓeḍwan inmettiyen sɣur Fabiano Dalmacio d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
LfeṭṭaAselɣu· 2021
Full Moon Aẓawan agejdan: Aɣellel deg iẓeḍwan inmettiyen
sɣur Fabiano Dalmacio
Amsaɣ: Rothco, part of Accenture Interactive
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #122999Afeṣṣel
Ɣef Full Moon Aẓawan agejdan: Aɣellel deg iẓeḍwan inmettiyen
Aggur Amagday d aɣellel n iẓeḍwan inmettiyen i yettwaxedmen i Guinness. Tugna-a tettwafser deg imsisiyen d teqsiḍin n Facebook akked Instagram deg yiḍ n Halloween deg useggas n 2020, mi yellan uggur azegzaw ama zgil yettwaẓran deg umaḍal meṛṛa. Tugna tettwaxdem s usserwet d usenfali n twelḥa deg Adobe Photoshop. Ttiɣṛiwin n uggur s tumɣart tameqqrant, tugniwin n temrilt akked telɣut n biṛṛa ttwadduklen deg tissiwin akken ad d-sfarnent yiwet n tugna. Iswi d anekcum ɣer wemyannan agraɣlan s wassaɣ afessas gar wuggur d lkas n biṛṛa.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Full Moon Aẓawan agejdan: Aɣellel deg iẓeḍwan inmettiyen d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Full Moon Aẓawan agejdan: Aɣellel deg iẓeḍwan inmettiyen ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Tigejdiwin & Akemmus
- Facebook & Instagram feed/stories.
- Tibzimin
- beer, Guinness, halloween, moon, Ireland
- Tasnakta n Ufares
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Asewḥel n Usnulfu
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Anadi
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Aseḥbiber
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Tanzagt n Usenfar
- The project was developed in October 2020 in Dublin, Ireland.
- Tanila n Umahil
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Igmamen n Terbaɛt
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
Yettwaxellṣen
Snirem Seld Designers.org
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