Fragrance Gallery Primary Function: Aɣawas n daxel n uzenzi sɣur Yuan Jiang and Chen Song d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.
LfeṭṭaAgensu· 2022
Fragrance Gallery Primary Function: Aɣawas n daxel n uzenzi
Amsaɣ: SODA Architects
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Agensu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #128567Afeṣṣel
Ɣef Fragrance Gallery Primary Function: Aɣawas n daxel n uzenzi
Fragrance Gallery d azadur n daxel n uzenzi i yiwet n tmarka n uriḥan deg Beijing, yeṭṭafaren 314 imitren mrebbaɛ. Amkan yettwahegga am tebḥirt n tẓuri mačči am tḥanut tamagnut. Tawwurt tettwabna seg wazal n 5.000 tqerɛiyin n uriḥan i yettwasmalen, i yesnulfuyen taɣessa n umedya i yettbeddilen ini deg wass akked yiḍ. Deg tzeqqa tagejdant, tama tesɛawjt s telqay n 20 imitren tettawi tiskanin timḍinanin n testarin n uriḥan akked telɣut ɣef umezruy d yisɣaren ilaw. Aɣawas yesdukkul tiferdisin tiẓrayanin, timeslayanin, tiriḥanin akked timyigawanin, yerna yettawi inerzaf ɣef ubrid n usikel usnaɣ.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Fragrance Gallery Primary Function: Aɣawas n daxel n uzenzi d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Fragrance Gallery Primary Function: Aɣawas n daxel n uzenzi ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Tigejdiwin & Akemmus
- 314 Square Meters
- Tibzimin
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Tasnakta n Ufares
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Asewḥel n Usnulfu
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Anadi
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Aseḥbiber
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Tanzagt n Usenfar
- The project started in August 2019 and finished in October 2020 in Beijing.
- Tanila n Umahil
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Igmamen n Terbaɛt
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Imsuren n Tugniwin
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
Yettwaxellṣen
Snirem Seld Designers.org
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