Bank of England Taṭṭayt sɣur Matteo Ruisi

Bank of England Taṭṭayt sɣur Matteo Ruisi d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Tewlaft d Usenfel n Tewlafin.

LbrunzTawlaft· 2022

Bank of England Taṭṭayt

sɣur Matteo Ruisi

Amsaɣ: Bank of England

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tawlaft

31,150

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #139565

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Bank of England Taṭṭayt

Yiwet seg tewuriwin n Lbank n Langliz d asiggez n tkerḍiwin n yidrimn. Tikerḍiwin n Lpund Sterling abriṭani sɛant timaynutin yemgaraden ara tent-yeǧǧen d tusligin. Taṭṭayt n tkerḍiwin tewwi-d d akala seg usenfar ameqqran n temagit taẓriwant, maca tikerḍiwin zemrent kan ad ttwasneɣmsen s uḍfar n yilugan iǧehden. Tiwlafin, i yettunṭeqen s lɛadasa tamakru, smalayent timaynutin n teɣlist, isekkilen, akked tajmilt n usileɣ-nsent. Tugniwin ttwabḍant ɣer 3 n tesmiliyin: igrawen n tkerḍiwin, tifrayin, d umaruz.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Bank of England Taṭṭayt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Bank of England Taṭṭayt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Bank of England Taṭṭayt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Tigejdiwin & Akemmus: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tibzimin: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Tasnakta n Ufares: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Asewḥel n Usnulfu: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Anadi: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Aseḥbiber: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Tanzagt n Usenfar: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Tanila n Umahil: Images for branded photography can be used on digital and print applications.
Ibrivan: Bank of England
Igmamen n Terbaɛt: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Imsuren n Tugniwin: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell