Ɛeddi ɣer ugbur
Re Form Aẓayer n Lqecc sɣur Chow Tai Fook Jewellery Creative Centre

Re Form Aẓayer n Lqecc sɣur Chow Tai Fook Jewellery Creative Centre d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Lḥelya.


LbrunzLḥelya· 2023

Re Form Aẓayer n Lqecc

sɣur Chow Tai Fook Jewellery Creative Centre

Amsaɣ: Chow Tai Fook Jewellery

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Lḥelya

15,794

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #142217

Initen

Afeṣṣel

Ɣef Re Form Aẓayer n Lqecc

Aḍris n Tektabt: Re:Form d aẓayer n lqecc yettwaxedmen s tlata n tɣunam yettzerrigen akked yiwet n sensla. Tiɣunam n usenser d ifergan yettwaffren s waṭas, yettwaseqdacen i usbadu n teɣzi n tsersal d yiziliyen. Re:Form isnifel taɣunt n usenser ar wanda tettuɣal d afergan agejdan n usenfar. Yal taɣunt tezmer ad tettwasers anida yebɣu wid yettlisen deg tsensla, ihi win yesɛan aẓayer yezmer ad d-yesnulfu tasersalt, aziliy neɣ tulmisin niḍen. Tasensla n 36 yinch tettak ugar n 120 n tumlin, ma d tin n 18 yinch tettak ma drus 90. Aẓayer-agi ideɛɛu i win yesɛan-t ad yili d anemsulfu ɣef tummant-is, yerna yessefrak talɣa tafessast yerna tuzert n wakud.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Re Form Aẓayer n Lqecc d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Re Form Aẓayer n Lqecc ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Re Form Aẓayer n Lqecc yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Asewḥel n Usnulfu
Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Aseḥbiber
In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Tanila n Umahil
Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Igmamen n Terbaɛt
Chow Tai Fook Jewellery Creative Centre
Imsuren n Tugniwin
Chow Tai Fook Jewellery Creative Centre

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

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