Ɛeddi ɣer ugbur
Ancora Tamagit n tmarka sɣur Keiichiro Yanagi - Harajuku Design Inc.

Ancora Tamagit n tmarka sɣur Keiichiro Yanagi - Harajuku Design Inc. d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lplatin deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.


LplatinUnuɣ· 2023

Ancora Tamagit n tmarka

sɣur Keiichiro Yanagi - Harajuku Design Inc.

Amsaɣ: Harajuku Design Inc.

Anerbaz n Tarbaḥt A' Design Award n Lplatin deg Taggayt n Unuɣ

703,415

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #146124

Initen

Afeṣṣel

Ɣef Ancora Tamagit n tmarka

Ancora d taḥanut n tmarka i d-uzzuzzen istyluyen n lmadda d yilugan n tira. Ass-a, tasduddant d tiknulujit n talɣut d unmeggay ttṛuḥun ɣer zdat s tazzla. Seg tama-nniḍen, Ancora tettarkiz ɣef usider n unmeggay analugi gar yimdanen. Ancora tettawalat-d tikamatin-a anda abrid-nsen n tira d wesuneɣ seg wul yettmudd lfeṛḥ i d-yettakken tarmit tuzzigt am istyluyen n lmadda yezmer ad d-ttwaheggan s waṭas n tbirrutin; d uxelleḍ n ssinun s useqdec n cceker n kuktil.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lplatin

Ancora Tamagit n tmarka d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Ancora Tamagit n tmarka yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
Tigejdiwin & Akemmus
The size may vary because there are different types of products.
Tibzimin
Branding
Tasnakta n Ufares
Many materials were used in the creation of the product and package.
Anadi
Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
Aseḥbiber
Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Tanzagt n Usenfar
The store opened in March 2020. Located in Tokyo, Japan.
Tanila n Umahil
As a gift, a fountain pen is not just perfect but also provides a story on its own.
Igmamen n Terbaɛt
Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

Sumer