Gamma Abanka Uslig sɣur Victor Weiss d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uṣerfi.

LbrunzAṣerfi· 2023

Gamma Abanka Uslig

sɣur Victor Weiss

Amsaɣ: Victor Weiss

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aṣerfi

53,030

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #147498

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Gamma Abanka Uslig

Gamma d abanka uslig yettwaxedmen am wanaw n usqamu i wid kan i d-yettwaɛerḍen i usefrek n wesɣan. Tuɣzeft tettunefk s tarrayt tarmitant akked usiverk n wayla. Aḥseb yesɛa asɣan ger tiktiwin tiqburin n ubanka aqbur d tiluminaɣ tatrart. Amahil yegber asemmi, tasenṭaḍt n tmarka, tamagit tawaninanant, tazrewt n weglam, tasnasɣelt d usuffeɣ agrafik. Yal amsedwel amaynut yettawi-d takemmust s tignit-ines d ssekkuṛt n uwraɣ i d-yeldin Asqamu n Gamma, akked tabewwaḍt n cigaren d ukalam n rodyum. Awttar d asḥader n umyekcam n wemdan deg tmetti tamitilizant.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Gamma Abanka Uslig d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Gamma Abanka Uslig ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Gamma Abanka Uslig yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tibzimin: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Asewḥel n Usnulfu: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Anadi: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Aseḥbiber: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Tanzagt n Usenfar: The project was initiated in April 2019, and was concluded in June 2020.

Ɣeṛ tabḍert n tɣamsa

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