Gaenyeomsuda Adlis n uselmed sɣur Miraen Design Team

Gaenyeomsuda Adlis n uselmed sɣur Miraen Design Team d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselmed, Tallalt n Uselmed d Ugbur n Usileɣ.

LbrunzAselmed· 2023

Gaenyeomsuda Adlis n uselmed

sɣur Miraen Design Team

Amsaɣ: Mirae-N

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselmed

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #148329

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Gaenyeomsuda Adlis n uselmed

Gaenyeomsuda d adlis n tusnakt yettwaxedmen i yiwid ur wwiyen ara. Isem-agi d amagnu wecceḥ n tefyirt yebɣan a d-yini belli tisemyaten (les concepts) d kullec di tusnakt. Alugu-nni yesseqdac amagnu n usfuɣ n imeslayen (speech balloon) akked ustil yettwaxelqen s ufus, s wayes i d-yettbin usewceḥ akked usismel yellan di yidles n yiwid ur wwiyen ara. Ussisen d asenqed n uɣawas n tɣuri n tusnakt am umagray gar imeddukal, iwakken inelmaden ad ldin adlis war ma yeḥsel-iten wamek. Adlis-agi yesɛa lqed n 210 s 260 tismisliyin. Akk ifḍewat-is ttwaselken s yiwet n telkast tamehruyt (matte laminated), ma d alugu akked yiwenniten (illustrations) ttwaseflen s uzurar azegzaw ur nban ara (transparent epoxy).

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Gaenyeomsuda Adlis n uselmed d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Gaenyeomsuda Adlis n uselmed ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Gaenyeomsuda Adlis n uselmed yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Tigejdiwin & Akemmus: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tibzimin: Textbook,Education,Print,Design,Branding
Tasnakta n Ufares: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Asewḥel n Usnulfu: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Anadi: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Aseḥbiber: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Tanzagt n Usenfar: The project was from August 2022 to November 2022 and it went on sale from December 2022
Tanila n Umahil: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Igmamen n Terbaɛt: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong