Ɛeddi ɣer ugbur
Freeway Loud Aslugen n Ufaris s 3D sɣur Mateus Morgan

Freeway Loud Aslugen n Ufaris s 3D sɣur Mateus Morgan d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Usaru, Avidyu d Usmussu.


LfeṭṭaAsaru· 2024

Freeway Loud Aslugen n Ufaris s 3D

sɣur Mateus Morgan

Amsaɣ: Morgan Studio

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Asaru

69,458

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #156123

Initen

Afeṣṣel

Ɣef Freeway Loud Aslugen n Ufaris s 3D

Freeway Loud d aslugen n ufaris s telt tsektiwin (3D) i yettwaxedmen i yiwet n tneɣruft n yerkasen. Aslugen-a yesskan-d arkas deg twennaḍin timgurin, anda tmacinin ttbanent-d amzun ssidirent-d afaris. Arkas yettwaselken s titikniyin n yiɣerfan iquranen (hard surface) deg 3ds Max, s useqdec n tewlafin d timselɣa. Tigfayin (textures) bnant-d seg tugniwin n weglim akked yicettiḍen imḍanen, ma d timeẓra ttwasekksent s Vray s teɣzi n 1920 ɣef 1080 n yipiksilen. Aslugen yettwaxdem i useqdec srid ɣef internet, iswi-ines d ajbad n lwelha s tugniwin kan, war aḍris n usegzi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Freeway Loud Aslugen n Ufaris s 3D d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Freeway Loud Aslugen n Ufaris s 3D ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Tigejdiwin & Akemmus
1920X1080
Tibzimin
shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Tasnakta n Ufares
The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Asewḥel n Usnulfu
The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Anadi
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Aseḥbiber
We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Tanzagt n Usenfar
The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Tanila n Umahil
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Igmamen n Terbaɛt
Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

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