Serasa Digital Aplikasyon azirazant sɣur Rodolpho Henrique

Serasa Digital Aplikasyon azirazant sɣur Rodolpho Henrique d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Tetiknulujiyin Tizirawin, Isnasen d Useɣẓan.

UzzalAziraw· 2025

Serasa Digital Aplikasyon azirazant

sɣur Rodolpho Henrique

Amsaɣ: Serasa

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Aziraw

17,060

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #169575

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Serasa Digital Aplikasyon azirazant

Serasa d tasarutt n uneqqis n kreddi i yettleqḍen daɣen yettmuddu isefka n usmiḍen n kreddi i wugar n yiwen n umelyar n yimdanen. Asenfar-a yesɛa d iswi asmerniwt n telɣa B2B yellan s usmekti ameqqran ɣef yissutar n yiseqdacen. Seg tama n ufaris, iswi yella d asmekti n yisteqsiyen n tallalt n yimsaɣen as yettnaqas s yiwen yigenni n tanmirt n ubeddel. Agur ameqqran yella d asmerniwt n telɣa B2B s tmuɣli yessnen ɣef useqdac deg uzref ideg laman deg yimeẓla n kreddi ur yettwakkes ara s teɣzi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Serasa Digital Aplikasyon azirazant d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Serasa Digital Aplikasyon azirazant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Tigejdiwin & Akemmus: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Tibzimin: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Tasnakta n Ufares: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Asewḥel n Usnulfu: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Anadi: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Aseḥbiber: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Tanzagt n Usenfar: The projects started in January 2023 and finished in December 2023
Tanila n Umahil: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Igmamen n Terbaɛt: Rodolpho Henrique
Imsuren n Tugniwin: Rodolpho Henrique