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Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up sɣur PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.


LbrunzAgensu· 2025

Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up

sɣur PepsiCo Design and Innovation

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Agensu

19,187

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #169617

Initen

Afeṣṣel

Ɣef Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up

Pepsi Diner Milan 2024 d agens n uxxam n umeẓẓugh pop-up i d-yettwarnan d amkan n tmagit ara yeqqimen kra n wakud deg Milan. Aslugen-a issawaḍ-d asaved n umeẓẓugh n New York ɣer Turuft, d asenkad amenzu n umeẓẓugh-a beṛṛa n Iwunak Yedduklen. Agens-a yesseqdac alugen amaynut n Pepsi akked unagraw n tmagit tanaẓurit. Ttwaqqnen daɣen deg umkan-a isallen n yidles amaḍlan Utalyan, am tkurt n uḍar akked ccna, yerna ttwaheggan-d yiselsiten akked yimeɣruḍ n Ṭelyan ara d-yettuɣalen i yinebgawen. Awttar amenzu n uslugen-a d asdukel akked imesliyen n Turuft, s usekcem n yidles adigan deg tqessist n tmagit.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Aseḥbiber
The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

Sumer