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Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen sɣur PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


LbrunzAkemmus· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen

sɣur PepsiCo Design and Innovation

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

15,196

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #169613

Initen

Afeṣṣel

Ɣef Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen

Lay's Deep Ridged Spicy Flavor d asuneɣ n uẓekka nagac i d-yettwaxedmen i sin n lḥwayeǧ n lmakla ifecfacen n tewsit tamḥeddert i yettwaznuzun di Ṣṣin: Spicy Hot Strip akked Spicy Stinky Tofu. Aẓekka nagac-a yettwaxdem akken ad yaweḍ ɣer imsedduyen imecṭaḥ i inadin talast n usuḥbeṛ arahu. Tugniwin izɣaren yerna zeddigen sbeggnen s wudem ifazen ṭṭame ifecfacen. Tugna n uqemmuc yesseḥmalen tezga di tlemmast n usuneɣ. Tiwlafin n lmakla iddren srirgent-d snat n tewsatin s tezmert-nsent tucbiḥt. Aggur-a yefka i tewsit tamḥeddert-a tamagit taḥerfit yerna teshel ad tettwassen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Aseḥbiber
We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

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