Ɛeddi ɣer ugbur
Thorn Metamorphosis Animasyon n Ufaris sɣur Qzens Furniture Art Design

Thorn Metamorphosis Animasyon n Ufaris sɣur Qzens Furniture Art Design d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Usaru, Avidyu d Usmussu.


LfeṭṭaAsaru· 2025

Thorn Metamorphosis Animasyon n Ufaris

sɣur Qzens Furniture Art Design

Amsaɣ: QZENS Furniture - Art - Design

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Asaru

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #170360

Initen

Afeṣṣel

Ɣef Thorn Metamorphosis Animasyon n Ufaris

Thorn Lighting yettbeddil talɣa tamgarayt n ugama, asennani, ɣer yiwen n uγawas n tafat atrarat amaynut yettbanen-d tamda gar uqeṣṣeḥ d uleqqaq, tafat d tiẓri. S tinufa seg ubeddel n ugama, aγawas-a n tafat ittekki-d tazmert, tamellayt d tikki taruḥant s uqabel n wuguren. Aγawas yesdukel tirrza tigejdanin tidegganin d yizirigen imeẓyanen, yettbanen-d taẓuri d usirem i yellan deg wuguren. Tarmit tasinemat tettwarna s useqdec n Houdini, Redshift, d titiknin n usileɣ leqqayen akken ad d-nesken s twallit abeddel-a, s usdukel n tezmert tageldit n ugama d teẓuri tamaynut.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Thorn Metamorphosis Animasyon n Ufaris d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Thorn Metamorphosis Animasyon n Ufaris ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Tigejdiwin & Akemmus
The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Tibzimin
Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Tasnakta n Ufares
Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Asewḥel n Usnulfu
Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Anadi
The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Aseḥbiber
Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Tanzagt n Usenfar
The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Tanila n Umahil
The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Igmamen n Terbaɛt
Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Imsuren n Tugniwin
Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN

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