Tels Cargo Tanila n Tejmilt sɣur Nargiza Usmanova

Tels Cargo Tanila n Tejmilt sɣur Nargiza Usmanova d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

UzzalAselɣu· 2025

Tels Cargo Tanila n Tejmilt

sɣur Nargiza Usmanova

Amsaɣ: TELS Cargo

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Aselɣu

52,229

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #172023

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Tels Cargo Tanila n Tejmilt

Tels Cargo d tanila n tejmilt i d-ittwaxelqen i tkebbanit tirumit yettxeddmen deg unaqqal n tkerrust n ubrid (cargo). Alugen ig-ed yettḥerrez tira tamezwarut, tiwwasin n yiniten akked useblulu n xemsa iceṭṭiḥen n upalet, iwakken ad yeqqim ittwassnen. Aferdis usrigel d azelmaḍ yettemcabi i yiṭij d tafat. Isekkilen G d O deg wawal Cargo qqnen gar-asen iwakken ad d-glunt asuddes. Tanila-agi tettwasnas ɣef teskanin n trakat, tafelwit n useggas, ilsawen n tesnawit, tibṛatin n usellek, tiqecwal n waman, isaka, tisrigilin n uxxam, ikanunen n usmel akked lḥadaya. Aserwas n yiniten uzegzaw d uzegzawaneg yettwakemmel yerna d amaynut yerna yesɛa udem n umahil.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Tels Cargo Tanila n Tejmilt d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Tels Cargo Tanila n Tejmilt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Tigejdiwin & Akemmus: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tibzimin: Branding, Identity, Graphic design, Logo design, Visual design
Tasnakta n Ufares: All advertising product layouts are created using graphic design software.
Asewḥel n Usnulfu: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Anadi: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Aseḥbiber: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Tanzagt n Usenfar: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Tanila n Umahil: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Ibrivan: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Imsuren n Tugniwin: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk