Unheardible Aselway n Tmenyugert n Uẓawan sɣur Bloom GmbH Nürnberg d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
LfeṭṭaAselɣu· 2026
Unheardible Aselway n Tmenyugert n Uẓawan
sɣur Bloom GmbH Nürnberg
Amsaɣ: D-Bue Wettbewerb
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #173864Afeṣṣel
Ɣef Unheardible Aselway n Tmenyugert n Uẓawan
D-bue d anaw uzzig n temzizzelt n uẓawan: yal sin iseggasen, inelmaden yettwafernen seg tesdawiyin n uẓawan n Lalman ssknen-d tiktiwin-nsen tinaẓurin timunanin deg umazrar n isaraden. Bloom yesnulfa-d takti n teywalt yettwaheggan i unaw-agi uzzig. Lwelha tella ɣef yiwet n tṛuḥt n ṣṣut tudmawant i d-yennulfan seg uskan n ṣṣut s 3D. Tettak amezwaru i umeẓẓuɣ n wemdan yerna tettemsel iman-is akken yebɣu ulugu n ṣṣut i d-yettwasnulfan i temzizzelt, d azamul n usirem armitan, n wayen ur nettwasel ara. Awal amaynut Unheardible yesmed asnas afeṛṛani yerna yeḍmen tabanit d uɛqal.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Unheardible Aselway n Tmenyugert n Uẓawan d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Unheardible Aselway n Tmenyugert n Uẓawan ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
- Tigejdiwin & Akemmus
- 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
- Tibzimin
- 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
- Tasnakta n Ufares
- The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
- Asewḥel n Usnulfu
- The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
- Aseḥbiber
- The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
- Tanzagt n Usenfar
- From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
- Tanila n Umahil
- The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
- Igmamen n Terbaɛt
- Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert
Yettwaxellṣen
Snirem Seld Designers.org
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