Ɛeddi ɣer ugbur
Dancheong Primary Function: Aceṭṭiḍ n ḥrir sɣur Kyeong Hee Jeong

Dancheong Primary Function: Aceṭṭiḍ n ḥrir sɣur Kyeong Hee Jeong d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uẓeṭṭa, Adif, Timeẓra, Tiɣuniwin d Uselsu.


LbrunzAẓeṭṭa· 2026

Dancheong Primary Function: Aceṭṭiḍ n ḥrir

sɣur Kyeong Hee Jeong

Amsaɣ: Kyeong Hee Jeong

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aẓeṭṭa

14,977

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #180911

Initen

Afeṣṣel

Ɣef Dancheong Primary Function: Aceṭṭiḍ n ḥrir

Book Text: Aceṭṭiḍ-agi n ḥrir yessuɣal-d tira n Dancheong n lqaṣr Gyeongbokgung s usexdem n teknikin n yini n ujajiḥ icebḥen. Asenfaṛ-agi ittazzal ɣef ubeddel ucbiḥ n yiniwen iqburawen ɣer twenza n yizgal. Tira-agi tbedd ɣef tegnect n nilufar yerna tettwabna deg ukkuẓ n leqdayer, yal yiwet teskanay-d tafat akked yini ulaqen n yizgal nnig lqaṣr. Yettwaxdem ɣef ḥrir, axeddim-agi yesseqdac asiggez umḍin akken ad d-yeṭṭef tignatin tifdetails, ad yawweḍ ɣer wemṣada n yiri i ulɣu n yass-a.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Dancheong Primary Function: Aceṭṭiḍ n ḥrir d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Dancheong Primary Function: Aceṭṭiḍ n ḥrir ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Dancheong Primary Function: Aceṭṭiḍ n ḥrir yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
Dancheong is a premium silk scarf that reinterprets the royal colors of Korea into a feast of light. Unlike traditional replicas, the seasonal motifs of Gyeongbokgung Palace are carved into a radiant form that resembles light passing through stained glass, reflecting Cattleya's identity. By transforming the classic palette into an aurora gradient, it creates a visually rich visual experience where the past meets the present.
Tigejdiwin & Akemmus
quare Silk Scarf: 600 mm x 600 mm.
Premium Hard Case Package: 130 mm x 130 mm x 45 mm.
Weight: Approximately 35g of 100% Premium Silk Twill.
The high-quality hard box, featuring a gold spot color logo, is elegantly tied with a golden-brown ribbon inscribed with the phrase 'You are beautiful'. The set also includes protective tissue paper and a certificate of authenticity. Each piece is crafted using high-resolution 300 DPI digital textile printing and finished with hand-rolled hems by skilled artisans.
Tibzimin
Dancheong, Silk Scarf, K-Culture, Aurora Gradient, Gyeongbokgung, Traditional Reinterpretation, Luxury Fashion, Lotus Pattern, Artistic Scarf, Giftware
Tasnakta n Ufares
This product is made from 100% premium silk, resulting in an elegant luster and a soft, luxurious touch. Advanced high-resolution digital textile printing (DTP) has been introduced to perfectly embody the intricate geometric patterns of Gyeongbokgung's monocheong and the mystical aurora gradient inspired by Obansec. Beyond mass production, expert artisans roll and finish the edges by hand, maintaining a supple silhouette while maximizing meticulous artisanal details and value as a high-end gift item.
Asewḥel n Usnulfu
challenge lies in capturing the 500-year legacy of Gyeongbokgung Palace as a beautiful bridge between the past, present, and future. Just as the seasons change the colors of the same architectural space, this project encompasses four distinct patterns: vibrant flowers, radiant light, silent elegance, and elegant elegance. By reinterpreting the monochung with the logic of stained glass, it preserves tradition while projecting Cattleya's identity into a dream of modern beauty. Furthermore, it combines high-resolution digital printing with the natural luster of premium silk to overcome production limitations.
Anadi
This research reinterprets Dancheong motifs into premium fashion. Analysis of Gyeongbokgung Palace elements revealed that consumers prefer subtle gradations over intense primary colors. The motifs were reconstructed into four seasonal patterns with aurora-like gradations, optimized for silk printing. This study proves that tradition gains resonance through re-creation rather than mere replication. By harmoniously combining K-culture with modern elegance, it demonstrates that traditional content remains sustainable in everyday life.
Aseḥbiber
This project reinterprets the Gyeongbok Dancheong pattern and Confucian values as the light of the four seasons, bridging the past with the future. Inspired by the lotus flower, a symbol of noble character, it reconstructs the palace's seasonal light into four distinct patterns. From the floral scent of spring to the majesty of winter, each essence transforms into an optically rich pattern that reflects Cattleya's identity as a desire for classic beauty. These scarves share the harmony of Korean heritage as a beacon of eternal prosperity for women around the world.
Tanzagt n Usenfar
The project began in March 2025 in Seoul, South Korea with conception and design. Detailed pattern development and color sampling took place in Seoul in May 2025, AND final production was completed in August 2025.
Tanila n Umahil
This scarf flexibly changes shape and pattern according to the user's styling. Whether tied in any knot, whether it's around the neck, head, or bag, the 600mm square silk overlaps or unfolds the mono-blue pattern of the aurora gradient to create a variety of silhouettes. The soft silk fabric flows naturally with the movement of the body, revealing different color depths depending on the light and angle. From the moment the wrapping ribbon is untied to the moment it is actually worn, users intuitively experience the process of traditional colors harmonizing with modern everyday styles.
Ibrivan
Copyrights belong to Kyeonghee Jeong, 2025
Imsuren n Tugniwin
Image #1: Photographer & Illustrator Kyeonghee Jeong, Dancheong Main Visual, 2025.
Image #2: Photographer & Illustrator Kyeonghee Jeong, Dancheong Pattern Detail, 2025.
Image #3: Photographer & Illustrator Kyeonghee Jeong, Scarf Styling View, 2025.
Image #4: Photographer & Illustrator Kyeonghee Jeong, Premium Package View, 2025.
Image #5: Photographer & Illustrator Kyeonghee Jeong, Lifestyle Scene, 2025.

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