Zona Primary Function: Tamatart d weɣlaf sɣur Cansu Dagbagli Ferreira

Zona Primary Function: Tamatart d weɣlaf sɣur Cansu Dagbagli Ferreira d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

LfeṭṭaAselɣu· 2026

Zona Primary Function: Tamatart d weɣlaf

sɣur Cansu Dagbagli Ferreira

Amsaɣ: Cansu Ferreira

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Aselɣu

17,574

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #181114

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Zona Primary Function: Tamatart d weɣlaf

Book Text: Zona d aman imaẓuranen imezwura n Angola, yeqqnen agla adigan ɣer tɣarit n tura, s tanfalit n tmatart yekkan-d seg tliwa n Huambo d wasif n Okavango. Astil yebna ɣef tanfalit n tura, taǧehlit, yesseqdacen tigetwalin n yini yiwen yebnan ɣef yizwayen akked tugna tijiyumitriyin akken ad d-jebden lemḥeqq. Alugu yettwaheggan s ufus yegber-d aslaɣ n waman yeffren, i d-yemmalen taɣessa n tudert akked tikli n yiwurfan. S ufukku gar yiniten yedduriren d usuden ileqqun yebnan ɣef wumellal, Zona tettak-d tirmit tameẓɣant tamaynut yessfeṛḥen, i yettcekkiren laṣel-is s tmuɣli tilemẓit, tamatart i d-yezwaren.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Zona Primary Function: Tamatart d weɣlaf d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Zona Primary Function: Tamatart d weɣlaf ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Tigejdiwin & Akemmus: Aluminium 330 ml drink cans
Tibzimin: drink, alcohol, colorful, cocktail, angola, fruits
Tasnakta n Ufares: Design printed directly on the cans with Pantone system inks.
Asewḥel n Usnulfu: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Anadi: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Aseḥbiber: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Tanzagt n Usenfar: 6 months, Angola, USA and France
Tanila n Umahil: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.