TECO Endorser Tikkelt n Udellel sɣur Fundesign.tv d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
LbrunzAselɣu· 2026
TECO Endorser Tikkelt n Udellel
sɣur Fundesign.tv
Amsaɣ: Teco
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #182343Afeṣṣel
Ɣef TECO Endorser Tikkelt n Udellel
TECO Endorser d tikkelt n udellel yettwaxedmen i yiwet n tnezzayt n Taiwan n yiselḥa n uxxam. Tikkelt-a tesseqdec amuraṛ n baseball Chen Chieh-hsien, yettwassnen s yisem n Captain Taiwan, d amagnu n tnezzayt. Tawlaft tazzayrit n uswir ɛlayen tesdukel tafat n waddal d ccbaḥa n yiselḥa n uxxam. Ayen i d-yettwafken deg-s d snat n tdellilin n tiliẓri, kuẓ n tvidyutin timeẓẓyanin i yiẓeḍwa inmettiyen akked wugar n 500 n tugniwin tigejdanin s uswir ɛlayen n tefses, yettwaheggan i tsemlin n usiggez d timḍanin. Iswi d asdukel n tgemmi n tnezzayt akked yimferrjen imeẓẓyanen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
TECO Endorser Tikkelt n Udellel d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. TECO Endorser Tikkelt n Udellel ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. TECO Endorser Tikkelt n Udellel yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This campaign marks the historic inaugural endorsement for Teco, a legacy Taiwanese appliance leader, featuring icon Chen Chieh-hsien. By leveraging Chen’s persona as Captain Taiwan, the design synthesizes Teco’s authority with national unity. Unlike standard ads, this strategy positions the brand as the embodiment of Taiwanese resilience. It bridges generations, aligning reliability with our national sport’s determination, cementing Teco’s identity as the definitive indigenous champion.
- Tigejdiwin & Akemmus
- As a non-physical multimedia campaign, the technical deliverables encompass 2 broadcast-quality TV commercials and 4 short videos optimized for social media algorithms. The visual production scale includes over 500 high-resolution master images. These graphical assets were technically adapted across various aspect ratios and color profiles, CMYK for print/POSM, RGB for digital web, to ensure seamless cross-platform integration and strictly consistent brand identity.
- Tibzimin
- Teco, Taiwan, Baseball, Home Appliances, Brand Ambassador, Commercial Production, Visual Communication Design
- Tasnakta n Ufares
- They utilized brand archetyping and semiotic analysis to decode Teco’s legacy and Chen's Captain Taiwan persona. The creative methodology centered on cultural anchoring, transforming abstract national resilience into a concrete visual rhetoric. Their key visual synthesis involved high-end commercial photography, integrating dynamic sports lighting with sleek home appliance aesthetics. This overarching narrative was systematically adapted into an omnichannel matrix.
- Asewḥel n Usnulfu
- The core challenge was uniting two demographics: Teco’s traditional 35 to 60 family base and a 28 to 34 trend-conscious generation. Internally, we had to overcome the brand's aging historical perception. Externally, we leveraged Captain Taiwan Chen Chieh-hsien's immense social influence. The obstacle was translating his Taiwan Value—resilience and national unity—into a cohesive narrative that modernizes Teco’s image without alienating its loyal users, merging legacy with modern appeal.
- Anadi
- Qualitative trend analysis via social listening was utilized to modernize Teco. Results showed Taiwan's historic Premier12 victory made MVP Captain Chen a symbol of resilience. The key insight revealed his "Taiwan Value" perfectly aligns with Teco. Ultimately, this endorsement bridged generational gaps, rejuvenated Teco's legacy image, and set a new standard for sports marketing.
- Aseḥbiber
- The inspiration stems from Taiwan’s profound cultural unity during national baseball tournaments. Our research indicated that modernizing a legacy brand like Teco required emotional resonance, not just technical promotion. We sought a figure embodying resilience and leadership. Motivated by this, we selected Captain Taiwan, Chen Chieh-hsien. His unwavering dedication perfectly mirrors Teco’s heritage of durable engineering and its enduring status as the domestic market leader.
- Tanzagt n Usenfar
- The project started in February 2025 and finished in January 2026 in Taiwan.
- Tanila n Umahil
- They executed a three-tier omni-channel strategy. Air operations used TVCs and social platforms to capture the younger, trend-focused demographic. Ground operations revitalized physical retail with immersive in-store materials, directly interacting with traditional family buyers. This culminated in a major ambassador event uniting dealers and VIPs. This seamless online-to-offline loop transforms passive viewing into active engagement, maximizing cross-generational market penetration.
- Igmamen n Terbaɛt
- GM: Carrie Chang
CD: SK Chen
Designer: Simon Wang
Photographer: Kidensha
Video: Hank Su
CG: Oliver Zhu
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