MAU Vegas 2019 Tadyant sɣur Shreya Gulati

MAU Vegas 2019 Tadyant sɣur Shreya Gulati d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

UzzalAselɣu· 2020

MAU Vegas 2019 Tadyant

sɣur Shreya Gulati

Amsaɣ: Houndstooth

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Aselɣu

13,044

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #88163

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef MAU Vegas 2019 Tadyant

Mobile Apps Unlocked neɣ MAU Vegas d tadyant tazwara n yisnasen izirazen deg umaḍal. Tettarra-d tijerratin timeqqranin seg Silicon Valley am Spotify, Tinder, Lyft, Bumble d MailChimp gar wiyaḍ. Houndstooth yefka-as-ed twuri n usmekti, usnulfu d uselkem n meṛṛa adrim awlaf n tedyant d tilawt-is tumḍint i useggas 2019. Acku tadyant tettaɛraḍ ad terr tilisa deg tallunt tatiknikant, snulfan-d anagraw i yezmer ad yemmal-ed aya s tirkit tiwlafin yerna ad yernu imseqdacen deg tirmit s wudem aččuran.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

MAU Vegas 2019 Tadyant d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. MAU Vegas 2019 Tadyant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tibzimin: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Tasnakta n Ufares: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Asewḥel n Usnulfu: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Anadi: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Aseḥbiber: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Tanzagt n Usenfar: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Tanila n Umahil: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Igmamen n Terbaɛt: Shyamlee Jagtap