ຜົນງານ Dengo 80g ແທ່ງຊັອກໂກແລັດ ໂດຍ Brazil & Murgel Design Studio ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບອາຫານ, ເຄື່ອງດື່ມ ແລະ ສິລະປະການປຸງແຕ່ງອາຫານ.
ຄຳສິລະປະການປຸງແຕ່ງອາຫານ· 2020
Dengo 80g ແທ່ງຊັອກໂກແລັດ
ໂດຍ Brazil & Murgel Design Studio
ລູກຄ້າ: Dengo Chocolates
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ສິລະປະການປຸງແຕ່ງອາຫານ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #102969ການອອກແບບ
ກ່ຽວກັບ Dengo 80g ແທ່ງຊັອກໂກແລັດ
Dengo 80g ແມ່ນແທ່ງຊັອກໂກແລັດທີ່ສ້າງຂຶ້ນສຳລັບ Dengo Chocolates. ຮູບຊົງແບບປະຕິມາກຳສະແດງເຖິງອົງປະກອບຂອງປ່າແອດແລນຕິກໃນລັດບາເອຍ ປະເທດບຣາຊິນ ບ່ອນທີ່ເກັບກ່ຽວໂກໂກ້ ເຊັ່ນ ໃບໄມ້ແຫ້ງ, ພຸ່ມໃບໄມ້ ແລະ ເມັດພືດ. ພື້ນຜິວໂຄ້ງປະສົມປະສານເສັ້ນສາຍສອງມິຕິ ແລະ ສາມມິຕິເຂົ້າກັນ ດັ່ງນັ້ນຜິວທີ່ຂັດເງົາຈຶ່ງສະທ້ອນແສງທົ່ວທັງແທ່ງ. ແທ່ງຊັອກໂກແລັດຖືກຜະລິດໃນແມ່ພິມໂພລີຄາໂບເນດທີ່ເຮັດຈາກແມ່ແບບອາລູມິນຽມທີ່ກັດແຕ່ງດ້ວຍເຄື່ອງຈັກ CNC ເຊິ່ງຮັກສາເສັ້ນສາຍລະອຽດ ແລະ ເສັ້ນໂຄ້ງໄວ້ໄດ້. ຄວາມໜາທີ່ແຕກຕ່າງກັນເຮັດໃຫ້ເກີດສຽງຫັກທີ່ກອບເມື່ອຫັກແທ່ງຊັອກໂກແລັດ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
Dengo 80g ແທ່ງຊັອກໂກແລັດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Dengo 80g ແທ່ງຊັອກໂກແລັດ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Dengo 80g ແທ່ງຊັອກໂກແລັດ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
- ແທັກ
- Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
- ເຕັກໂນໂລຊີການຜະລິດ
- After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
- ການຄົ້ນຄວ້າ
- The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
- ແຮງບັນດານໃຈ
- The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
- ໄລຍະເວລາໂຄງການ
- The project took place in Sao Paulo, between May and October 2018.
- ຂັ້ນຕອນການດຳເນີນງານ
- Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
- ສິດທິບັດ
- n/a
- ສະມາຊິກທີມ
- Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo - ເຄຣດິດຮູບພາບ
- Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato
ໂຄສະນາ
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