Pure Green Maha-izy Ara-bakiteny nataon'i Xinqi Liu

Ny endrika Pure Green Maha-izy Ara-bakiteny nataon'i Xinqi Liu dia mpandresy sarobidy amin'ny 2020 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2020

Pure Green Maha-izy Ara-bakiteny

nataon'i Xinqi Liu

Mpanjifa: MET Creative Brand

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

10,674

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #100488

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Pure Green Maha-izy Ara-bakiteny

Ny Pure Green dia maha-izy ara-bakiteny ho an'ny endrika trano fisakafoanana hotpot ao Chongqing. Ny loko maitso avy amin'ny hotpot sakay maitso vaovao no ampiasaina ho lokon'ny tarehi-marika, mifanohitra amin'ny loko mena izay mahazatra eo amin'ny tsena eo an-toerana. Ny sarin'ny toetra iray antsoina hoe Mobee no marika ivon'ilay endrika. Mobee dia mampiray boribory tsotra sy elemanta lakroa mifanohitra. Ny latabatra Mahjong dia solon'ny endri-tava mba haneho ny fahaleovan-tena, ny miafina ary ny hery velona. Ny marikan'ilay tarehi-marika dia ampiharina amin'endrika sy fitaovana isan-karazany, mba hampiharana ny tarehi-marika ho akaiky kokoa amin'ireo mpanjifa tanora.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Pure Green Maha-izy Ara-bakiteny, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Pure Green Maha-izy Ara-bakiteny. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Pure Green Maha-izy Ara-bakiteny dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Refy & Fonosana: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Marika: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Teknolojia Famokarana: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Fanamby Endrika: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Fikarohana: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Aingam-panahy: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Faharetan'ny Tetikasa: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Fizotr'asa: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patanta: Copyrights belong to Xinqi Liu, 2019.
Mpikambana ao amin'ny Ekipa: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Loharanon-tsary: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.