Hankany amin'ny votoaty
Wolffstrunk Primary Function: Mombamomba ny orinasa nataon'i Karen Cuthbert

Ny endrika Wolffstrunk Primary Function: Mombamomba ny orinasa nataon'i Karen Cuthbert dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.


VolafotsyGrafika· 2021

Wolffstrunk Primary Function: Mombamomba ny orinasa

nataon'i Karen Cuthbert

Mpanjifa: Gerhard Wolff – Wolffstrunk

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

43,054

Loko

Ny Endrika

Momba ny Wolffstrunk Primary Function: Mombamomba ny orinasa

Wolffstrunk dia mombamomba ny orinasa noforonina ho an'ny marika iray amin'ny schnapps voankazo sy ny liqueur voankazo vokarina ao amin'ny toeram-panamboarana toaka tsy miankina. Ny fampihenana ny sary sy ny fahamarinana no mampiavaka ny endrika hita maso. Ny sarin'ny amboadia natao tsotra dia ampiasaina ho marika famolavolana ao amin'ny rafitra famolavolana ny orinasa, ary ny endrika natao kanto amin'ny rano miraraka dia ampiana amin'ilay sary. Ny loha mihetsika dia manome toetra mampihomehy ilay marika ary mamela ny endrika mavitrika. Ny rafitra dia ahitana marika mitambatra, taratasy fandraharahana, marika amin'ny tavoahangy, peta-drindrina, karatra, boky momba ny marika ary sary mihetsika fohy amin'ny tranonkala.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Wolffstrunk Primary Function: Mombamomba ny orinasa, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Wolffstrunk Primary Function: Mombamomba ny orinasa. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Wolffstrunk Primary Function: Mombamomba ny orinasa dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana
Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Refy & Fonosana
Brandbook: 128 mm x 175 mm, 132 pages
Marika
Corporate Identity, Corporate Design, Brand Design, Logo Design
Teknolojia Famokarana
The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Fanamby Endrika
The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
Fikarohana
The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
Aingam-panahy
Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Faharetan'ny Tetikasa
The project was my bachelor thesis and took about 4 month time.
Fizotr'asa
The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patanta
Copyrights belong to Karen Cuthbert, 2020
Mpikambana ao amin'ny Ekipa
Karen Cuthbert
Loharanon-tsary
#1-#5 Karen Cuthbert, 2020

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Ny Endrika Tsara dia Mendrika Fankasitrahana Lehibe

Ny A' Design Award dia loka iraisam-pirenena ho an'ny endrika tsara, tsaraina amin'ny mpitsara. Mandraisa anjara amin'ny A' Design Award mba hahazoana tombontsoa hankasitrahana ara-kalitao, hahazoana laza, voninahitra ary fampahafantarana ny asanao. Asongadino ny asanao ho an'ny A' Design Award ary ifaninano mba hahazoana ny A' Design Prize sarobidy.

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