Timing Sauce Famaritana nataon'i Wai Ching Chan

Ny endrika Timing Sauce Famaritana nataon'i Wai Ching Chan dia mpandresy sarobidy amin'ny 2022 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2022

Timing Sauce Famaritana

nataon'i Wai Ching Chan

Mpanjifa: Timing Sauce

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #118426

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Timing Sauce Famaritana

Timing Sauce dia tetikasa famoronana marika (branding) natao ho an'ny mpamokatra ranom-boankazo mandravaka sakafo (sauce). Ny asa dia mirakitra anarana marika vaovao, logo, fonosana ary fitaovana fivarotana. Ny anarana teo aloha dia nanondro pasta, izay tsy nifanaraka tamin'ny vokatra namidy, ka nofidiana anarana vaovao. Ny logo dia mampiasa endrika miendrika hafahafa izay maneho ranom-boankazo mandravaka sakafo sy tarehy mitsiky. Ny fikarohana momba ny loko no nitarika ny safidy loko, ary loko maro no nandramana mba hanehoana fifaliana sy faniriana hihinana. Ny takelaka dia patrapatrarina amin'ny PVC manjelanjelatra tsy azon'ny rano, ary vita amin'ny habe telo mifanaraka amin'ny tavoahangy 120, 150 ary 180 mililitatra.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Timing Sauce Famaritana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Timing Sauce Famaritana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Timing Sauce Famaritana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Refy & Fonosana: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Marika: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Teknolojia Famokarana: Label Material: PVC gloss label waterproof
Fanamby Endrika: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Fikarohana: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Aingam-panahy: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Faharetan'ny Tetikasa: Hong Kong