Nanxiang Incity Rafitra Famantarana an-tsary nataon'i Zesion Design

Ny endrika Nanxiang Incity Rafitra Famantarana an-tsary nataon'i Zesion Design dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2021

Nanxiang Incity Rafitra Famantarana an-tsary

nataon'i Zesion Design

Mpanjifa: Zesion Design

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

17,915

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #119978

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Nanxiang Incity Rafitra Famantarana an-tsary

Nanxiang Incity dia rafitra famantarana an-tsary noforonina ho an'ny toeram-pivarotana iray any Shanghai. Ny endrika dia mifototra amin'ny kolontsaina eo an-toerana any Nanxiang, faritra malaza amin'ny vano sy ny tempoly, ary manova ny endriky ny vano manidina tsiroaroa ho sary famantarana abstract. Ny torolalana amin'ny rihana sy ny lisitry ny mpivarotra dia apetraka eo amin'ny fidirana sy fivoahan'ny tohatra mihetsika ary eo amin'ny toerana ifamotoanan'ny fivezivezen'ny mpitsidika. Ny fanontam-pandraràna amin'ny ranomainty fotsy dia ampiharina amin'ireo takelaka mazava, ka mijanona ho mazava tsara ny soratra sy ny sisiny. Ireo singa mihantona dia mampiasa fitodihana amin'ny fitaratra izay mifanaraka amin'ny ao anatin'ny toeram-pivarotana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Nanxiang Incity Rafitra Famantarana an-tsary, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Nanxiang Incity Rafitra Famantarana an-tsary. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Nanxiang Incity Rafitra Famantarana an-tsary dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Refy & Fonosana: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Marika: Visual Signage,Way finding,VI,Logo,Graphics
Teknolojia Famokarana: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Fanamby Endrika: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Fikarohana: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Aingam-panahy: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Faharetan'ny Tetikasa: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Fizotr'asa: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Mpikambana ao amin'ny Ekipa: Jie Zhou