Chez Vous Primary Function: Mombamomba ny Marika nataon'i Ruis Vargas

Ny endrika Chez Vous Primary Function: Mombamomba ny Marika nataon'i Ruis Vargas dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2021

Chez Vous Primary Function: Mombamomba ny Marika

nataon'i Ruis Vargas

Mpanjifa: Laika

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #120238

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Chez Vous Primary Function: Mombamomba ny Marika

Chez Vous dia mombamomba ara-tsary noforonina ho an'ny toeram-pisakafoanana Belza any Sao Paulo, Brezila. Manova ny fijery ny mari-pamantarana Belza io mombamomba io, toy ny Magritte, ny Manneken Pis, ny orana ary ny frites nentim-paharazana, amin'ny alalan'ny fombafomba fanaovana sary tsotra. Ny lahatsoratra fohy dia ahitana fiovaovan'ny fitenim-paritra Belza, izay manampy hatsikana amin'ny firafitra ara-tsary. Ampiharina amin'ny menio, afisy, takelaka, fonosana ary lobaka io mombamomba io, izay manome firaisan-tsary ho an'ny toeram-pisakafoanana. Ny menio sy ny afisy dia vita pirinty amin'ny offset miaraka amin'ny loko CMYK, fa ny lobaka kosa dia vita pirinty nomerika.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Chez Vous Primary Function: Mombamomba ny Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Chez Vous Primary Function: Mombamomba ny Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Chez Vous Primary Function: Mombamomba ny Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Refy & Fonosana: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Marika: Branding, Logotype, Package, label, illustration
Teknolojia Famokarana: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Fanamby Endrika: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Fikarohana: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Aingam-panahy: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Faharetan'ny Tetikasa: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Fizotr'asa: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Patanta: Laika
Mpikambana ao amin'ny Ekipa: Ruis Vargas, Creative Director and Illustrator.
Loharanon-tsary: Ricardo Bassetti and Elias Gomes