Flowering Street Maha-Zava-dehibe: Maodelin'ny Fikambanana Fiantrana nataon'i Mingjun Jiang

Ny endrika Flowering Street Maha-Zava-dehibe: Maodelin'ny Fikambanana Fiantrana nataon'i Mingjun Jiang dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2021

Flowering Street Maha-Zava-dehibe: Maodelin'ny Fikambanana Fiantrana

nataon'i Mingjun Jiang

Mpanjifa: Monka Design

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #121372

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Flowering Street Maha-Zava-dehibe: Maodelin'ny Fikambanana Fiantrana

Soratra Boky: Ny Flowering Street dia maodelin'ny fikambanana fiantrana natao mba hanohanana ireo olona tsy manan-kialofana any London. Ity marika ity dia mamela ireo mpivarotra tsy manan-kialofana hahazo vola amin'ny alalan'ny fivarotana voninkazo amin'ny vidiny mahazatra eny an-tsena, fa tsy miankina amin'ny fanomezana ihany. Ny endriky ny logo dia nalaina tamin'ny fanoharana ny takelaka anaran-dalana any London, izay fanondroana ny teny hoe "street friends" ampiasain'ireo olona matory eny ivelany. Ny fehin-boninkazo tsirairay dia voafono amin'ny gazety taloha nangonina, nofehezina tamin'ny mahampiraisina voajanahary, ary anaovana taratasy misaotra. Ny akora voajanahary azo averina ampiasaina dia mampihena ny vidin'ny fonosana, ka mahafahana manohana mpivarotra maro kokoa.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Flowering Street Maha-Zava-dehibe: Maodelin'ny Fikambanana Fiantrana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Flowering Street Maha-Zava-dehibe: Maodelin'ny Fikambanana Fiantrana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Flowering Street Maha-Zava-dehibe: Maodelin'ny Fikambanana Fiantrana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Refy & Fonosana: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Marika: charity, homeless, London, branding, visual, identity, flower
Teknolojia Famokarana: Flowers sold by the homeless.
Fanamby Endrika: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Fikarohana: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Aingam-panahy: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Faharetan'ny Tetikasa: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Fizotr'asa: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patanta: none
Mpikambana ao amin'ny Ekipa: Mingjun Jiang
Loharanon-tsary: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019