Chef's Fanamarihana amin'ny Labiera nataon'i Ana Mrazek Lugarov

Ny endrika Chef's Fanamarihana amin'ny Labiera nataon'i Ana Mrazek Lugarov dia mpandresy sarobidy amin'ny 2021 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2021

Chef's Fanamarihana amin'ny Labiera

nataon'i Ana Mrazek Lugarov

Mpanjifa: atelier ANII

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

12,737

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #121561

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Chef's Fanamarihana amin'ny Labiera

Ny Chef's dia fanamarihana natao ho an'ny biera niara-namboarina nataon'ny mpahandro sy mpanamboatra divay ary mpamboatra biera iray. Mampiray ny toetran'ny biera sy ny divay io biera io ary natao ho an'ny tsena fisakafoana ambony (fine dining). Manaraka ny fomba fijery ara-pahitana ny fanamarihana divay ilay marika, amin'ny alalan'ny endrika tsotra, akora tsara kalitao ary sora-baventy miendrika maoderina sady kilasika. Ny fanamiana mahazatra ny chef, dia akanjo fotsy misy bokotra mainty roa lalana, no nahazoana aingam-panahy, ary ny tsipika volamena kosa manondro ny hatsaram-boninahitra. Ampiasaina amin'ny taratasy tsy voapasoka misy endri-marina ny fanontana offset, ny takela-bolamena ary ny fanosorana telo-dimansiona.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Chef's Fanamarihana amin'ny Labiera, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Chef's Fanamarihana amin'ny Labiera. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Chef's Fanamarihana amin'ny Labiera dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Refy & Fonosana: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Marika: beer, beer label, minimalistic design, elegant, sophisticated, label design
Teknolojia Famokarana: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Fanamby Endrika: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Fikarohana: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Aingam-panahy: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Faharetan'ny Tetikasa: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Fizotr'asa: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.