Cheetos Redesign Fonon'ny Sakafo Kely (Snack) nataon'i Dennis Furniss

Ny endrika Cheetos Redesign Fonon'ny Sakafo Kely (Snack) nataon'i Dennis Furniss dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2021

Cheetos Redesign Fonon'ny Sakafo Kely (Snack)

nataon'i Dennis Furniss

Mpanjifa: PepsiCo International Mexico

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #122989

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Cheetos Redesign Fonon'ny Sakafo Kely (Snack)

Ny Cheetos Redesign dia famolavolana fonon'ny sakafo kely natao ho an'ny orinasa mpanamboatra sakafo kely vita amin'ny katsaka any Meksika. Nisy fitsipika vaovao nasionaly nandrara ny fampiasana mpisehatra amin'ny fonony, ka noesorina ilay mpampiseho efa nanjary fantatra hatry ny ela. Litera C lehibe no novolavolaina ho toy ny loharanon-tsary afovoany. Ilay litera dia mampiasa endri-tsoratra, mahafinaritra ary miavaka, ary mifanaraka amin'ny karazana tsiro rehetra. Azo ampifanarahana amin'ny tsena eo an-toerana ihany koa ny famolavolana. Ny fono tsirairay dia 132,5 mm ny sakany ary 250 mm ny hahavony. Ny famokarana dia mampiasa fanontam-pirinty flexographique amin'ny substrat vy fisaka.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Cheetos Redesign Fonon'ny Sakafo Kely (Snack), fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Cheetos Redesign Fonon'ny Sakafo Kely (Snack). Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Cheetos Redesign Fonon'ny Sakafo Kely (Snack) dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: In 2020, new regulations were put in place by the Mexican government which meant PepsiCo had to walk away from its most recognizable brand asset. Chester. So, they thanked him for all the hard work and got to work themselves redesigning the brand from the ground up. By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson?
Refy & Fonosana: width 132.5 mm x height 250 mm
Marika: Chester, Cheetos, brand, creative, Chips, PepsiCo, Branding, Packaging
Teknolojia Famokarana: Flexo printing over foil substrate.
Fanamby Endrika: By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson? How do you distinguish each flavor with their personality nuances without an actual personality? How do you keep the mischievous fun positioning of brand alive without the mischievous and fun Chester?
Fikarohana: Cheetos has a 40 year history in Mexico. 30 of those years Chester was Cheetos mascot. He has been one of the most loved and well known characters in all of Mexican culture. Mischievous. Fun. Undoubtedly, Chester was the most iconic asset for the Cheetos brand. But the new regulations ban characters from packaging and marketing.
To test and learn about the designs potential the PepsiCo research team evaluated the design through extensive accelerated Quantitative and Qualitative consumer studies, before they finally arrived at the amazing Pack Design that went to market.
Aingam-panahy: With a heavy heart PepsiCo gave Chester a retirement party. And then got to work on The Big Letter C. A new graphic asset, THE BIG Letter C, is an uplifting symbol that represents the essence of the brand. This C is a typographic element that is designed to be authentic and unique. It is mischievous. It is fun. It works across the flavor portfolio. And it can be localized. Additionally, for consumers, this design had outstanding results.
Faharetan'ny Tetikasa: Mexico, initiated, completed, and launched in 2020
Fizotr'asa: From a marketing perspective, PepsiCo's brief was to revolutionize the Cheetos equity and packaging while maintaining the brand essence that they have nurtured over more than a decade. Basically, they had to replace something everyone has known and loved for the last 30 years with something new that they will love just as much.
Mpikambana ao amin'ny Ekipa: PepsiCo Global Design Team
PepsiCo Marketing (Mexico)
Loharanon-tsary: All images are property of PepsiCo International