PepsiCo Foundation Rafitry ny Maha-izy azy nataon'i Dennis Furniss

Ny endrika PepsiCo Foundation Rafitry ny Maha-izy azy nataon'i Dennis Furniss dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2021

PepsiCo Foundation Rafitry ny Maha-izy azy

nataon'i Dennis Furniss

Mpanjifa: PepsiCo International Mexico

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

42,147

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #122974

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny PepsiCo Foundation Rafitry ny Maha-izy azy

PepsiCo Foundation dia rafitry ny maha-izy azy noforonina ho an'ny fikambanana tsy mitady tombony izay manohana ny vondrom-piarahamonina any Meksika sy Amerika Latina. Ny endrika dia manolo ny fitenim-piaraha-mahita ara-barotra amin'ny endrika maha-olombelona kokoa. Ny endrika archetypal dia maneho ny andry telo lehibe ao amin'ny fikambanana. Ao anatin'ny rafitra modiolara, ireo endrika ireo dia mifangaro sy mitombo mba hamorona lamina sy tehezana. Ny endri-tsoratra jeometrika, ny lokon-doko mamiratra, ny fomba fanaovana sary ary ny fomba fanaovana sary hoso-doko no mameno ny maha-izy azy. Ny rafitra dia ampiharina amin'ny bokim-marika nomerika ary amin'ny fitaovana ho an'ny hetsika toy ny lobaka, kitapo ary satroka.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana PepsiCo Foundation Rafitry ny Maha-izy azy, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana PepsiCo Foundation Rafitry ny Maha-izy azy. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana PepsiCo Foundation Rafitry ny Maha-izy azy dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Refy & Fonosana: There are not packaging deliveries
Marika: PepsiCo, Foundation, identity, system, strong, consistency
Teknolojia Famokarana: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Fanamby Endrika: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Fikarohana: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Aingam-panahy: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Faharetan'ny Tetikasa: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Fizotr'asa: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patanta: Copyrights: PepsiCo International Mexico
Mpikambana ao amin'ny Ekipa: Innovation Design Center LATAM
Loharanon-tsary: All Images: Design Innovation Center LATAM