Ny endrika Dodoshine Maha-Zava-dehibe momba ny Marika (Brand Identity) nataon'i Xu Chen and Rong Zhang dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2021

Dodoshine Maha-Zava-dehibe momba ny Marika (Brand Identity)

nataon'i Xu Chen and Rong Zhang

Mpanjifa: Dodoshine

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #123740

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Dodoshine Maha-Zava-dehibe momba ny Marika (Brand Identity)

Ny Dodoshine dia maha-zava-dehibe momba ny marika noforonina ho an'ny marika fitaovana mampiasa ny teknolojia fanadiovana amin'ny alalan'ny taratra ultraviolet. Ny anarana dia manondro ny fomban'ny Sinoa mametraka zavatra eo amin'ny hazavan'ny masoandro mba hamonoana ny bakteria, fomba mifandray amin'ny fomba fiaina salama sy amin'ny teknolojia ultraviolet. Ny logo dia mifototra amin'ny endri-tsoratra sans serif matevina, misy antsipiriany serif fanampiny izay matetika ampiasain'ny marika lamaody. Ny fikambanan'izy roa dia manome ny marika endrika mamirapiratra sy lamaody kely. Ny logo dia azo pirinty amin'ireo vokatra sy ny fitaovana varotra amin'ny habe farany kely 34 x 10 milimetatra.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Dodoshine Maha-Zava-dehibe momba ny Marika (Brand Identity), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Dodoshine Maha-Zava-dehibe momba ny Marika (Brand Identity). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Dodoshine Maha-Zava-dehibe momba ny Marika (Brand Identity) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Refy & Fonosana: It can be print on the minimal size at 34mm x 10mm.
Marika: logo, shine, logotype, typeface, font
Teknolojia Famokarana: It can be print on the product or marketing material.
Fanamby Endrika: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Fikarohana: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Aingam-panahy: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Faharetan'ny Tetikasa: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Fizotr'asa: People can see and read it. And then they can understand the meaning of the logo.
Mpikambana ao amin'ny Ekipa: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu