Crcrta Maha-zava-dehibe momba ny orinasa nataon'i Zilong Chen and Chao Yang

Ny endrika Crcrta Maha-zava-dehibe momba ny orinasa nataon'i Zilong Chen and Chao Yang dia mpandresy sarobidy amin'ny 2022 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2022

Crcrta Maha-zava-dehibe momba ny orinasa

nataon'i Zilong Chen and Chao Yang

Mpanjifa: Communication University of Zhejiang

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

11,052

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #135411

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Crcrta Maha-zava-dehibe momba ny orinasa

Ny Crcrta dia maha-zava-dehibe momba ny orinasa natao ho an'ny Ivon-toerana Fikarohana Sinoa ho an'ny Zavakanto Radio sy Fahitalavitra, sampan-draharaham-panjakana iray. Ny logo dia mampifangaro sary sy soratra. Ny lokony dia mampiasa ireo loko fototra telo ao amin'ny fahitalavitra, dia ny mena, ny maitso, ary ny manga. Endrika kamerà iray no aforonin'ny endrika jeometrika telo. Ny lafin-efa-joro roa dia manondro ireo sivana (filters) sy taratasy ampiasaina eo amin'ny indostrian'ny radio sy ny fahitalavitra. Ny telozoro kosa manondro fitaratra fibe (lens) na fanamafisam-peo. Ireo litera CRCRTA dia mandalo eo amin'ny sary manomboka ankavia ka hatrany ankavanana, mba haneho ny hevitry ny fifandraisana. Tsy manana habe voafaritra ny maha-zava-dehibe momba ny orinasa, ka azo amboarina araka ny haben-tsehatra samihafa mifanaraka amin'ny fitaovana mpampita vaovao samihafa.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Crcrta Maha-zava-dehibe momba ny orinasa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Crcrta Maha-zava-dehibe momba ny orinasa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Crcrta Maha-zava-dehibe momba ny orinasa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Refy & Fonosana: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Marika: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Teknolojia Famokarana: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Fanamby Endrika: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Fikarohana: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Aingam-panahy: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Faharetan'ny Tetikasa: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Fizotr'asa: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Mpikambana ao amin'ny Ekipa: Designer:Chen Zilong and Creative Director:Yang Chao